How Innovation Drives Every Aspect of Modus®

Posted: October 08, 2024

Innovation is at the heart of everything we do at Modus®. From the inception of our flagship brands, ZonePro® and Spotlight™, to the patented technologies and custom-design features that power them, we’ve continually pushed boundaries to create smarter, more effective solutions. This focus on innovation has resulted in a unique fusion of crowd control and messaging across our product lines, unlocking new advertising, branding, and safety opportunities for venues, events, and industrial spaces alike.

Crowd Control Meets Messaging
Modus® has pioneered the integration of messaging into crowd control systems, an approach that sets both ZonePro® and Spotlight™ apart from traditional barriers. This dual functionality has reshaped how barriers are utilized — moving beyond mere crowd control to become dynamic platforms for communication, branding, and safety messaging.

ZonePro® barriers are equipped with customizable messaging options that can feature industry-specific safety warnings, regulatory compliance information, or even branding elements. Meanwhile, Spotlight™ has turned conventional banners into canvases for advertising and branding, giving venues a chance to monetize spaces.

Unlocking New Branding and Advertising Opportunities
Spotlight™ takes foot traffic management to another level by offering venues and advertisers a platform for strategic messaging via a dual-sided 3-by-12 foot banner and four customizable side panels. Whether it’s promoting upcoming events, offering exclusive deals, or delivering sponsor messaging, the Spotlight Influencer™ transforms dead space into high-value advertising real estate.

High-Tech Fabric for High-Level Performance
The custom-engineered fabric used in both Spotlight™ and ZonePro® barriers is the perfect canvas for vibrant, full-color graphics that capture attention. Additionally, the fabric is eco-friendly, free from toxic chemicals, and sustainably produced. As such, our versatile banners do not emit any volatile organic compounds (VOCs) and are safe for all use cases. They also incorporate anti-sagging technology, which guarantees a professional result each and every time.

Patented Design
Innovation at Modus® is also evident in the technical advancements behind our product lines. Both ZonePro® and Spotlight™ benefit from numerous patents, all of which enhance functionality and ease of use. These include patents for retractable banner systems that are mounted on a base and banner systems that are base mounted with a rotatable housing.

Looking Toward the Future
Modus® continues to lead with its innovative approach to crowd control and messaging, ensuring that every product we create not only meets the needs of today but anticipates the demands of tomorrow. With ZonePro® and Spotlight™, we’ve redefined what barriers can do. Whether it’s unlocking new advertising potential, enhancing safety measures, or supporting sustainability, Modus® is committed to shaping the future of crowd control solutions.