Modus® is pleased to announce that Heather Burdette has joined the company as Senior Marketing Manager, Creative Operations & Events, bringing extensive experience in integrated marketing, creative strategy, experiential campaigns and brand development.
Heather joins Modus with a diverse background spanning entertainment, experiential marketing and out-of-home advertising. She has held senior marketing roles with Cirque du Soleil Entertainment Group, Meow Wolf and Blue Man Group, where she led major campaigns, product launches and brand initiatives across multiple markets. Most recently, she served as Director of Marketing for Spotlight Outdoor Ads, leading go-to-market strategy, creative development and PR for the launch and growth of the Vegas Strip Tower Network.
Across these roles, Heather has built a reputation for bringing clarity and cohesion to complex marketing initiatives, connecting creative ideas with broader business goals and carrying them through from strategy to execution. Her experience working across disciplines and with a wide range of internal and external partners will be particularly valuable as Modus continues to expand its marketing efforts.
In her new role at Modus, Heather will oversee the company’s trade show and event program while helping lead creative development and production across marketing initiatives. She will also support the development of customer-facing materials, including case studies, presentation decks, renderings and custom collateral, working closely with Modus’ sales, operations and design teams.
Heather’s addition strengthens Modus’ marketing capabilities as the company continues to expand its presence across the industries and markets served by ZonePro®, Spotlight™ and Retail Edge.
Please join us in welcoming Heather to the Made By Modus team.
