The Challenge
The TEAMS Conference & Expo 2024 in Anaheim brought together leaders from across the sports-event industry, featuring multiple presentation areas and Olympics-themed programming. A key challenge was defining the Exhibitor Innovation & Trends Showcase — a staged area located in the middle of the exhibitor floor with rows of seating and a speaker podium. The space needed clearer boundaries and stronger visual identity, along with enhanced branding opportunities for top-tier sponsors.
The Solution: Spotlight by Modus
Spotlight™ Influencer units were deployed to create a defined perimeter around the Exhibitor Innovation & Trends Showcase. By enclosing the area, the barriers encouraged attendees to remain in the space longer and engage more deeply with speakers and programming.
The dual-sided banners also introduced prominent sponsor branding, giving partners added visibility directly within high-traffic zones.
Spotlight units were additionally used to guide attendees toward Olympics-themed sessions featuring medalists, referees, and industry leaders. With Olympics-themed graphics and directional messaging, the banners supported both navigation and immersion. They also doubled as a step-and-repeat backdrop for photos and media moments.
Key Features Delivered
- Clear perimeter definition for the Innovation & Trends Showcase
- Dual-sided custom banners for incremental sponsor branding
- High-impact Olympics-themed graphics for educational sessions
- Improved wayfinding across the convention center
- Flexible units that served functional, branding, and media needs
The Impact
Spotlight’s deployment generated widespread praise from organizers, exhibitors, and attendees. Michael Greco, Business Development Director of Sports at Northstar Meetings Group, shared:
“We couldn’t be more thrilled with the impact these banners had at our TEAMS Conference + Expo this year in Anaheim, CA. From the dynamic design to the prominent placement throughout the convention center, these banners showcased our key partners’ brands but also created a sense of collaboration and community. They were an absolute standout and an ideal visual reminder of the incredible support behind this show.”
Looking Ahead
With strong results in branding, space definition, and wayfinding, Spotlight is positioned to support expanded use at future TEAMS conferences and similar sports-industry events.
