The LA Auto Show is a prestigious stage where automotive brands compete for attention and leads. Two exhibitors, Fox Factory and Beachside Golf Cars, faced a unique challenge: their showcases were tucked away in low-visibility areas. With minimal foot traffic and limited exposure, both companies struggled to capture the interest of attendees. Spotlight® barriers is the game-changing solution that transformed their presence at the event.
The Problem:
Despite showcasing high-quality, innovative products, both Fox Factory and Beachside Golf Cars were located in an area where attendees could overlook their exhibits entirely. This lack of visibility significantly impacted their ability to generate attention, leads, and sales. As potential customers bypassed them, the exhibitors were losing valuable opportunities to connect with their audience.
The Solution:
Spotlight® barriers were strategically deployed to maximize visibility and attract attention to the exhibits of Fox Factory and Beachside Golf Cars through banners featuring bold branding and colorful graphics of their respective vehicles that stood out, even from a distance.
- For Beachside Golf Cars, the vibrant visuals created an instant eye-catching effect, enticing people to explore the display. Positioned at key vantage points, such as near an escalator where they became the first thing attendees saw upon descent, the banners amplified awareness and interest.
- Fox Factory used Spotlight® units to showcase their high-performance off-road trucks with rich, branded imagery. The retractable banners not only enhanced their booth’s aesthetics but also created a strong, professional presence. The banners’ versatility allowed for easy adjustments, ensuring optimal placement.
The Results:
The impact was immediate. For Beachside Golf Cars, the increased visibility resulted in over 300 leads during the event. Fox Factory experienced a similar boost in attention, with the banners significantly increasing foot traffic and enabling them to engage more meaningfully with prospective customers.
Attendees and exhibitors alike praised the banners’ visual power. The bold graphics delivered a “wow” factor that impressed visitors and the functionality of Spotlight — combining stunning visuals with easy-to-use retractable technology — made it an indispensable tool for both exhibitors.