Spotlight^™ Case Study: Success at the LA Auto Show

The Challenge

At the prestigious LA Auto Show, automotive brands compete for attention in a crowded, high-energy environment. Fox Factory and Beachside Golf Cars faced a significant visibility issue: both exhibitors were placed in low-traffic areas where attendees could easily overlook their displays. Limited exposure meant missed opportunities for engagement, lead generation, and sales—despite both companies showcasing high-quality vehicles and innovative products.

The Solution: Spotlight by Modus

Spotlight™ barriers were strategically deployed to elevate visibility and draw attendees toward both exhibits. Bold, full-color graphics featuring each brand’s vehicles created strong visual impact even from a distance.

For Beachside Golf Cars, vibrant imagery captured attention instantly, particularly when units were positioned near a main escalator — becoming the first branding attendees saw as they entered the floor. This placement dramatically increased awareness and encouraged visitors to explore the booth.

Fox Factory used Spotlight units to display branded visuals of their high-performance off-road trucks. The retractable format allowed for quick adjustments to maximize sightlines, helping the booth maintain a polished, professional look while standing out in a challenging location.

Key Features Delivered:

• High-impact graphics designed for long-range visibility
• Strategic placement to boost traffic in low-visibility zones
• Retractable banners enabling flexible positioning
• Strong brand reinforcement for both exhibitors
• Visual appeal that captured attention and guided attendees

The Impact

The results were immediate and measurable. Beachside Golf Cars generated more than 300 leads during the event — a direct result of increased visibility. Fox Factory experienced a substantial rise in foot traffic, enabling more meaningful interaction with potential customers.

Attendees and exhibitors praised the bold look and functionality of Spotlight barriers. The combination of eye-catching graphics and easy-to-use retractable technology delivered the “wow factor” needed to stand out at one of the industry’s most competitive shows.

Looking Ahead

After the success at the LA Auto Show, Spotlight barriers demonstrated their value as a powerful tool for exhibitors seeking greater visibility, stronger branding, and higher attendee engagement—regardless of booth location.