To stay competitive in an ever-evolving market, trade show producers must deliver top-tier events that unlock new revenue streams and find innovative ways to enhance exhibitor and attendee experiences. This is where the Spotlight Influencer by Modus™ comes into play. These game-changing units have all the functionality of standard foot traffic management tools — only with an unprecedented level of customization that allows branding and advertising.
Before exploring the benefits of the Spotlight Influencer, it’s important to first understand their unique features. For starters, each unit has a fully customizable dual-sided banner and four customizable side panels. This expansive canvas allows for high-resolution graphics that can display branding, product images, taglines, and QR codes. The result is an eye-catching and immersive environment for exhibitors and attendees.
Another notable feature is the ability to swap out banners and panels in minutes. This enables event organizers to stay aligned with evolving branding and marketing priorities at future trade shows, increasing ROI. Influencers are also incredibly user-friendly. Their sturdy wheels, aerodynamic design, and retractable banners make them easy to maneuver, set up, and take down. When not in use, banners retract into a compact canister, making storage easy.
And there’s the unit’s ability to direct foot traffic. Trade show events often entail long lines and large crowds. By strategically placing Spotlight Influencers around check-in tables, concession stands or booths, trade show producers can create a safe, orderly environment that turns idle time into an incremental marketing opportunity. That takes us to the benefits, which include revenue generation, enhanced exhibitor and attendee experience, and repeat business.
Let’s start with revenue generation. Beyond event fees, producers can sell advertising space on these barriers to exhibitors or external sponsors. The dual-sided banners and side panels offer ample room for promoting brands and products, creating significant opportunities for additional income. Access to Spotlight Influencers could also be included as part of a premium package for interested exhibitors.
By using Influencers, trade show producers can promote themselves as industry leaders who provide exhibitors with access to cutting-edge tools. The increased visibility and branding opportunities can generate important leads and make booths more appealing. This boosts client satisfaction and encourages repeat business, which is ultimately the sign of a successful trade show. Contact us to see how Modus™ can elevate your trade show.