Dining areas and food courts at trade shows are bustling hotspots where tired attendees take a break, refuel, and recharge. Managing these spaces effectively is not only key to delivering a positive experience, but also provides a unique communications opportunity. Spotlight® barriers offer a sleek solution that organizes dining spaces, while expanding branding and advertising options for exhibitors and event organizers alike.
Cordoning Off Dining Spaces
Large trade show halls can be overwhelming, making it essential to clearly delineate dining areas. Spotlight® barriers can be used to section off designated spaces, while providing attendees with clear visual cues about where to find food and refreshments via the unit’s fully customizable, dual-sided banner and side panels.
Efficiently Managing Queues
As dining areas are high-traffic areas, managing lines effectively is essential to avoid congestion and keep attendees moving smoothly. Spotlight® barriers provide a versatile solution to set up neat lanes, guiding attendees towards ordering and serving areas in an organized manner. This not only helps maintain order but also improves the experience for attendees by reducing wait times and eliminating confusion.
The unit’s patented design and effortless mobility means they can be adjusted as needed, allowing organizers to increase or decrease line sizes or configurations with ease. Additionally, the barrier’s sleek, professional look ensures the area feels organized while maintaining the event’s aesthetic through cohesive branding and color schemes.
Advertising Menus, Specials, and More
Dining areas present a prime advertising opportunity, especially when attendees are relaxed and focused on their surroundings. Spotlight® barriers can be customized with menu options, special promotions, or featured food and drink items to capture attention. With the unit’s innovative fabric cartridges, switching messaging between mealtimes is hassle-free, keeping content relevant and eye-catching.
Communicating with Attendees While They Dine
Beyond menus, Spotlight® barriers also allow for creative engagement with attendees. Exhibitors and sponsors can use the 3-by-12 foot banners to communicate important event information, share social media handles, or display QR codes linking to exclusive content. For instance, exhibitors can advertise their booths or promote upcoming sessions, using the barriers as an additional touchpoint with attendees.
Spotlight® barriers bring both functionality and branding power to trade show dining areas. From organizing space and managing queues to creating opportunities for dynamic advertising, they transform dining areas into well-defined, engaging spaces. With Spotlight® barriers, trade show dining areas become more than just a place to eat — they become an extension of the event’s brand and messaging.