Concession stands are often the central hub of theaters, venues, sports, and entertainment centers. They cater to the hunger and thirst of attendees while providing an essential source of revenue. However, managing the resulting crowds and inevitable long lines can be challenging. This is where the Spotlight Influencer by Modus™ comes into play — offering a solution that not only keeps queues neat and organized but also transforms concession stands into prime advertising real estate.
While concession stands can be unruly at large events, the Spotlight barriers rein in the chaos by creating well-defined lines. The custom-engineered barriers can be effortlessly moved into place thanks to its ergonomic design and sturdy wheels, while patented technology makes set-up (and take-down) a breeze. The fully retractable 3-by-12-foot banner also removes the temptation to duck under or jump over the barrier, always a concern with traditional belt stanchions.
Need a solution for a larger venue such as a stadium or sporting arena? No problem. One of the standout features of Spotlight Influencers is their ability to connect seamlessly. This means that event organizers can hook an unlimited number of barriers together to create extended advertising spaces or longer queuing areas.
In addition to bringing order to busy areas, the Spotlight barrier can turn concession stands into an advertising or branding opportunity. With its fully customizable dual-sided banner and four customizable panels, the units provide ample space for showcasing mouthwatering menu items or venue branding. Alternatively, event organizers could monetize their investment by offering banners as advertising space to sponsors and partners.
With Spotlight Influencer strategically placed at concession stands, sponsors can reach a captive audience, making it a valuable incremental advertising opportunity. The utility of the product doesn’t end there. QR codes can also be incorporated into banners, linking directly to pre-order platforms. This means that patrons can order their snacks and beverages in advance, saving time by speeding up long lines.
The Spotlight barriers take the concession stand experience to the next level by not only streamlining foot traffic management but also providing a platform for advertising and branding opportunities. Find out how our game-changing products can improve the customer experience at your venue and unlock a new revenue stream.