KEY TAKEAWAYS:
- Spotlight is a trade show sponsor at IAAPA 2025, the global attractions expo hosting over 40,000 attendees across 550,000 square feet of exhibits.
- Our barriers are showcased throughout the IAAPA food court, featuring IAAPA-branded banners that promote membership, events, and initiatives while guiding guest flow.
- We partner with Golden Link to enhance booth presentation and traffic management with custom-branded barriers, demonstrating synergy between brand storytelling and crowd control.
- Spotlight’s quick-change fabric cartridges enable exhibitors to update messaging instantly — promoting sponsors, schedules, or campaigns with measurable ROI.
- Our barriers transform crowd control into communication, merging organization and aesthetics to reinforce event branding and elevate guest engagement.
The IAAPA Expo is the global stage for the attractions industry, bringing together over 40,000 attendees across 550,000 square feet of exhibits, innovation, and inspiration. As a trade show sponsor, Spotlight® is proud to play a visible role in shaping this year’s event — showcasing how our barrier systems turn crowd control into high-impact branding and communication tools in the busiest environments.
Powering the IAPPA Experience
As part of our sponsorship, Spotlight barriers will be featured throughout the IAAPA food court, delineating the space while showcasing IAAPA-branded messaging. Each banner supports the organization’s mission and identity, featuring graphics that promote membership, upcoming events, and industry initiatives.
In a venue of this scale, visibility is everything. Spotlight barriers deliver bold messaging, ensuring the IAAPA brand stands out even in the most crowded areas. This collaboration underscores how Spotlight helps major events enhance organization, aesthetics, and engagement — transforming necessary infrastructure into seamless extensions of event branding.
Bringing Partner Brands to Life
Beyond our sponsorship installation, Spotlight is partnering with Golden Link, an industry leader in designing and producing promotional concessions for movie theaters and now expanding into sports and entertainment venues. Their booth (#7540) at IAAPA 2025 will be lined with Spotlight barriers featuring custom Golden Link branding and imagery, creating a cohesive, eye-catching booth presence that attracts attention while guiding foot traffic.
This collaboration highlights the shared focus between Spotlight and Golden Link: delivering memorable, brand-forward experiences that connect with audiences. For Golden Link, Spotlight offers a way to reinforce their identity and present their expanding portfolio with polish. For us, it’s another opportunity to show how Spotlight integrates seamlessly into any branded environment.
Why Spotlight Matters at IAAPA
IAAPA is all about experience — how venues, attractions, and entertainment spaces create environments that delight guests while running efficiently behind the scenes. That’s exactly what Spotlight delivers. Our barrier systems combine functionality with flexibility, helping venues maintain smooth crowd flow while turning every line, queue, and perimeter into a communication channel.
With quick-change fabric cartridges, exhibitors and organizers can refresh messaging in minutes to promote new partners, event schedules, or campaigns. In a fast-paced environment like IAAPA, where branding opportunities evolve by the hour, this adaptability provides measurable ROI.
See Spotlight in Action
At IAAPA 2025, Spotlight isn’t just a sponsor — it’s part of the show’s visual language. Visit the IAAPA-branded food court installation to see how we’re supporting the event’s messaging, or stop by Golden Link Booth #7540 to experience how Spotlight barriers bring a brand’s story to life.
In spaces filled with energy, motion, and innovation, Spotlight ensures every message stands out. At IAAPA 2025, Spotlight isn’t just keeping lines organized: it’s taking brand storytelling to new heights.