KEY TAKEAWAYS:
- The Spotlight Influencer helps large venues direct foot traffic by using its dual-sided banners to display wayfinding cues, directional arrows, and QR-linked maps.
- Its full-color, high-resolution graphics give venues a prominent platform for branding, showcasing upcoming events, mission statements, and sustainability initiatives.
- The unit’s quick-swap fabric cartridge system allows venues to update messaging throughout the day, making it easy to tailor communications to changing events.
- Beyond wayfinding, the Influencer can restrict access to maintenance zones, VIP areas, or controlled entry points using clear, visible banner-based instructions.
- Its wheeled, ergonomic design ensures fast setup and mobility, allowing venue teams to reposition units as foot-traffic patterns shift during events.
Managing the flow of foot traffic in large venues can be challenging. Whether it’s a convention center, arena, conference center, theater or museum, the ability to guide visitors securely around the premises — while providing key information and branding in an aesthetically pleasing way — is crucial. That’s where the Spotlight Influencer® comes in. With its multi-functional design, the groundbreaking crowd control and communications vehicle goes well beyond traditional measures.
Directing Foot Traffic and Wayfinding
In busy venues, directing the flow of foot traffic is essential to prevent congestion and confusion. The Influencer excels in this role, serving as both a physical guide and a communication tool. The groundbreaking unit’s 3-by-12 foot dual-sided banners can display important wayfinding information — such as arrows pointing to entrances, exits, or other key locations — and venue maps via QR codes.
Enhancing Venue Branding & Promotion
The Influencer offers an ideal platform for building brand recognition and enhancing promotions. Whether highlighting future events, showcasing venue logos, or displaying mission statements or sustainability initiatives in full-color, high-resolution graphics, the Influencer ensures that your messaging is front and center. This is particularly valuable in high-traffic areas such as lobbies, entrances, and exits, where visibility is key.
Adaptable Messaging for Evolving Needs
One of the main features of the Influencer is its adaptability. Banners, for example, can be swapped out in minutes thanks to the innovative fabric cartridge system, which allows venues to update their messaging as often as needed. This means a theater can promote one show during the matinee and switch to another in the evening, while an arena can update its messaging to reflect the current event, whether it’s a sports game or concert.
Restricting Access
In addition to directing traffic and delivering messaging, the Influencer is an effective tool for restricting access to certain areas within a venue. Whether it’s blocking off sections under maintenance, securing VIP areas, or managing entrances and exits, the Influencer provides clear, visible boundaries with banners communicating specific restrictions such as “Authorized Personnel Only” or “VIP Access.”
Mobility and Quick Setup
The Influencer is designed for ease of use and mobility. Equipped with sturdy wheels and an ergonomic handle, the unit can be effortlessly moved to different locations as needed. This mobility is particularly useful in venues where foot traffic patterns change throughout the day, such as moving from entrances to exits during an event. Additionally, the quick setup means that venues can deploy and reposition units in minutes to respond to changing needs.
By combining effective crowd control with impactful messaging and branding, the Influencer ensures that venues can efficiently manage visitor flow while keeping them informed and engaged. Its adaptability, mobility, and ease of use make it an indispensable asset for venue managers, helping to create a seamless and memorable experience for every visitor.