How to Reduce Shrink and Unlock an Advertising Opportunity

Posted: February 18, 2024

In addition to being an effective loss prevention tool, ZonePro® barriers by Modus also unlock a new advertising opportunity for retailers. Our units funnel customers into designated checkout areas. Once there, businesses can communicate with shoppers — often at the point of sale — via fully customizable dual-sided banners that can be used to display store branding, alert shoppers to sales, or share QR codes.

With self-checkouts and reduced staff numbers becoming more prevalent in retail, effective front-of-store management has never been more essential. Assigning staff or security guards to monitor entrances and exits is expensive and potentially unpleasant for customers. A better solution is ZonePro® safety barriers, which have been designed to restrict access and manage foot traffic in an efficient and visually pleasing manner.

Our units can be used in a number of ways. ZonePro® barriers effortlessly funnel customers into designated spaces such as self-checkouts. They can also be set up to block unmanned registers or aisles, reducing the risk of shoplifters exiting the premises via an alternate route. Not only that, but our barriers also offer a unique chance to share messaging with a captivate audience as they wait to pay.

Each safety barrier offers 12 x 3 feet of dual-sided advertising real estate. This enables retailers to customize our high-quality vinyl banners with branding or store colors. Another option is sharing deals or specials with customers or perhaps alerting them to a new product. You can even include a QR code, which links to a website or landing page. Moreover, banners can be easily swapped out as often as needed, increasing ROI over time.

At Modus™, we sell mounted, rolling, and wide-aisle products suited for every front-of-store layout or scenario. The dual-canister Rolling ZonePro® Barrier has a wingspan of up to 24 feet and can be quickly rolled to any location. Alternatively, the standard Rolling ZonePro® Barrier, which provides up to 12-feet of coverage, is perfect for smaller spaces. ZonePro® also offers a permanently mounted unit.

Find out how you can reduce losses and potentially increase revenue with a new advertising opportunity by contacting Modus today.