KEY TAKEAWAYS:
- Spotlight provides trade show producers with a dual-purpose tool that enhances event visuals while offering large, customizable advertising surfaces for monetization.
- Its dual-sided 3-by-12-foot banner and four surrounding panels give sponsors ample space for logos, branding, product imagery, and QR codes in high-traffic areas.
- Producers can generate new revenue by selling advertising space on individual units or offering bundled sponsorship across multiple barriers.
- Access to Influencer advertising can be included as part of premium exhibitor packages, helping organizers differentiate their offerings and increase perceived value.
- Reusable hardware and quick-swap banners make the units monetizable at future events, driving long-term ROI and boosting overall profitability for trade show producers.
Trade shows are high-stakes events for producers, given the competitive post-pandemic market and the costs involved in putting together a top-tier event. One way of visually enhancing a trade show and generating revenue is by the Spotlight Influencer® by Modus®, which doubles as an innovative communications vehicle. Each barrier system boasts a dual-sided 3-by-12-foot banner and four panels surrounding the canister that can be fully customized — and hence monetized — for sponsorship, branding, and advertising.
Given their dual purpose, the Spotlight Influencer is a valuable sponsorship asset for trade show producers. Sponsors can be secured for individual units or, more commonly, a series of them to be placed around the event. Banners and panels can be fully customized to display a sponsor’s logos and branding in high-traffic areas. This sponsorship model can help offset event costs and create mutually beneficial partnerships with other parties.
The process couldn’t be simpler. Organizers can buy as many Influencers as they need and then sell advertising space to exhibitors or external sponsors. With double-sided banners and four side panels, these units provide ample room for promoting brands and products complete with high-res graphics and even QR codes. Trade show producers could offer this as a part of an event package or as a standalone opportunity.
Ultimately, the Spotlight Influencer can be thought of as the secret weapon in a trade show producer’s arsenal. By incorporating them into sponsorship packages, they provide a unique opportunity for exhibitors. Premium packages might include access to advertising space on one or more barriers as a value-added feature, which unlocks a new revenue stream and allows organizers to differentiate themselves in the market.
Revenue generated from advertising sales and sponsorships can significantly boost the profitability of large trade show production companies. The fact that Spotlight barriers can be reused indefinitely increases ROI even further. Banners and panels can be effortlessly swapped out within minutes allowing the unit to be monetized again and again at future trade shows. Contact us to unlock a new revenue stream at your next event.