To thrive in the dynamic, highly competitive world of live events, organizers must continually look for new ways to enhance the attendee experience and unlock new revenue streams. The Spotlight Influencer by Modus™ is a game-changer in this regard as a barrier system that not only offers crowd management but a monetizable canvas for branding and advertising. But that’s just the tip of the iceberg.
Each Spotlight Influencer is equipped with a dual-sided 3-by-12-foot banner and four side panels that are fully customizable. This extensive canvas is a perfect platform for high-resolution graphics that can display branding, promotions, and QR codes — providing valuable advertising real estate and delivering a visually immersive environment for attendees. The unit’s features extend well beyond customization.
For starters, they are incredibly easy to move, set up, and take down thanks to their sturdy wheels, aerodynamic design, and retractable banners that are housed in a compact canister for convenient storage when not in use. Event organizers can also swap out banners and panels within minutes, ensuring that messaging remains aligned with evolving priorities. This means the Spotlight Influencer can be reused on future occasions — increasing ROI.
Another key feature of the Spotlight Influencer is its ability to manage foot traffic by directly the flow of people, restricting access to closed areas, and facilitating orderly lines. Placing them strategically around concession stands and high-traffic areas can turn dwell time into a valuable marketing opportunity. This takes us to the many features of the custom-engineered barrier.
Beyond admission fees, organizers can monetize the Spotlight Influencer by selling advertising space to sponsors and partners. The expansive banners and side panels offer ample room for advertising a sponsor’s brand or products — often to a captive audience. This is particularly true when units are used around areas with an extended dwell time, such as concession stands or merchandise booths. The result is the creation of a significant new revenue stream.
The units also enhance the experience of attendees. They are not only visually appealing and ensure the safe flow of foot traffic around a venue, but they can also convey relevant messaging via high-resolution graphics and bold lettering. When not being used for advertising purposes, the Spotlight Influencer’s banner could display information on public transit options, a map, closing times, and future events.
The Spotlight Influencer allows live events and concession stands to maximize their marketing potential, improve attendee experiences, and create a platform for revenue generation. Contact us to explore how our units can elevate your live event.