While big, boisterous crowds add to the excitement and energy of live music events, managing the flow of foot traffic can be a logistical challenge. Event organizers traditionally used belt stanchions to tame long lines, but this solution is increasingly outdated. Spotlight Influencers by Modus™ are the new gold standard for concerts due to their ability to seamlessly control crowds while opening up new branding and advertising opportunities.
How does it work? Let’s say a music venue or touring company has a series of upcoming shows to promote. With their dual-sided 3-by-12-foot banners and four customizable panels, each Spotlight Influencer offers ample space for bold, high-resolution graphics that can showcase future events, tour dates, and even QR codes that link to ticketing websites. Alternatively, the banners could display sponsored products, album promotions, or event information such as “No Cameras Inside Venue.”
Live music events often come with extensive dwell time, whether it’s lining up for refreshments, merchandise, and restrooms — or simply waiting for the show to begin. Advertisers capitalize on these moments by placing advertising and branding messages directly in the line of sight. This point-of-decision advertising turns idle time into a valuable marketing opportunity, where attendees are engaged and receptive to the messages displayed.
The beauty of the Spotlight Influencer lies in its versatility. They can be used at future events, given that the banner and four customizable panels can be swapped out within minutes. This dynamic feature allows venues to further monetize their investment by offering prime advertising space to sponsors and partners on an ongoing basis. The custom-engineered unit’s unprecedented utility doesn’t stop there.
Unlike other bulky options, the Spotlight Influencer can be effortlessly moved from one location to another, courtesy of its sturdy wheels and ergonomic handles. This means the audience can quickly and safely navigate the venue in case of spills, accidents, or other last-minute mishaps. The units can also be moved around the venue depending on foot traffic. Setting them up at the entrance and then moving to the exits as the show starts might make sense.
The Spotlight Influencer harmoniously brings together crowd management, branding, and advertising, turning live events into memorable experiences for attendees while creating opportunities for event organizers to maximize revenue. Contact us to see how Modus™ can take your venue or company to the next level.