Elevating Trade Show Booths with the Spotlight Influencer

Posted: October 05, 2023

When it comes to exhibiting at busy trade shows, standing out in the crowd is everything. And nothing makes a better first impression than the Spotlight Influencer by Modus. With its fully customizable dual-sided banner and panels, the groundbreaking advertising vehicle facilitates the promotion of your brand and products in attention-grabbing full-color graphics — while also providing a practical queuing solution.

How does the Spotlight Influencer work? Put simply, by transforming dead space into prime advertising real estate. Each booth-enhancing barrier system comes with a fully retractable 12-foot banner and two side panels that can be fully customized with beautiful, high-resolution custom-printed graphics showcasing your company’s branding or featuring new products and campaigns.

These days, trade shows demand stunning visuals — and each Spotlight Influencer unlocks 3-by-12 feet of advertising space. For exhibitors, this is a golden opportunity to build brand recognition by displaying logos, taglines, product images, and company colors. Not only that but the unit can be reused at future trade shows. Have new branding or a new marketing priority? No worries! Banners can be swapped out in minutes, increasing your ROI.

Now let’s talk booths. Say goodbye to dreary black cloth and cardboard dividers, and set up a series of fully branded around the perimeter — or entrance — of your booth. That way, your branding or product will be on full display as attendees approach. Given the long lines at busy trade shows, there can be extensive dwell time. What better opportunity to introduce a product or marketing initiative than to an engaged captive audience?

The Spotlight Influencer not only offers a game-changing marketing opportunity but also provides safe and effective foot traffic management.  The Spotlight products are effortlessly to use thanks to their sturdy wheels and aerodynamic design, which means you can easily set up, take down, or reposition barriers with minimal physical exertion. When not in use, banners fully retract into a compact canister, making them easy to store until next time.

Contact us today to discover how our units can enhance your trade show experience and make your brand shine.