The TEAMS Conference & Expo 2024, held in Anaheim, CA, brought together leaders in sports-event management to showcase trends and foster networking opportunities. Spotlight®’s innovative barrier systems were deployed throughout the event to enhance branding, improve space utilization, and guide attendees across the expansive venue.
The Challenge:
The TEAMS Conference housed various event areas, including the Exhibitor Innovation & Trends Showcase — a staged area in the middle of the exhibitor floor where a series of notable speakers would address guests. The challenge lay in clearly defining the space, which comprised rows of seats and a podium for speakers, and providing incremental branding opportunities for top-tier sponsors.
Additionally, the conference featured a series of Olympics-themed educational sessions and keynote addresses. This area required dynamic branding to reflect the prestigious theme of the event and wayfinding information to direct attendees to the right location.
The Solution:
Spotlight® transformed the Exhibitor Innovation & Trends Showcase by deploying our groundbreaking Influencer™ units to define a perimeter around the seating area. By enclosing the space, the banners fostered a sense of exclusivity, encouraging attendees to stay longer and engage fully with speakers and presentations.
The banners’ dual-sided custom messaging also unlocked a branding opportunity. Sponsors of the showcase gained additional visibility, with their branding prominently displayed on banners, which communicated directly to their target audience and amplified their presence within the bustling expo environment.
Spotlight® units guided attendees to Olympics-themed sessions featuring medal-winning athletes, referees, and administrators. These banners prominently displayed Olympics branding, complementing the event’s overarching theme while serving as visual signposts to direct traffic. They were also used as a step-and-repeat for photo and media opportunities.
The Result:
The deployment of Spotlight® units received overwhelming praise from attendees, exhibitors, and event organizers alike. Michael Greco, Business Development Director of Sports at Northstar Meetings Group, shared, “We couldn’t be more thrilled with the impact these banners had at our TEAMS Conference + Expo this year in Anaheim, CA. From the dynamic design to the prominent placement throughout the convention center, these banners showcased our key partners’ brands but also created a sense of collaboration and community. They were an absolute standout and an ideal visual reminder of the incredible support behind this show.”