KEY TAKEAWAYS:
- ZonePro barriers help reduce retail shrink by directing shoppers through supervised checkout areas and blocking unmanned aisles or alternate exit routes.
- The unit’s mobile design — with wheels and an ergonomic handle — allows staff to deploy and reposition barriers quickly in response to changing store layouts or needs.
- Mounted versions can remain permanently affixed to register aisles, retracting neatly into a compact canister when not in use.
- Fully customizable, dual-sided banners turn barriers into tools that display branding, messaging, promotions, or QR codes to enhance the customer experience.
- By offering space for in-store deals or paid advertising, ZonePro creates a new revenue stream while maximizing ROI through quick, easy banner swap-outs.
How do you address the theft epidemic facing retailers without ruining the customer experience? The answer is the highly effective yet aesthetically pleasing and multi-purpose ZonePro® By Modus® barrier. It reduces “shrink” by managing foot traffic around hotspots such as self-checkouts and unmanned aisles, as well as restricting access to exits — all while sharing relevant messaging, branding, or advertising to customers via fully customizable banners.
At the core of the unit’s loss prevention capabilities is its ability to manage customer flow. The retractable barrier system, with a height of 3 feet and a width of up to 12 feet, directs shoppers to designated checkout areas, ensuring that they exit through supervised spaces. Closed registers and open aisles pose challenges. ZonePro addresses this issue by effectively blocking these areas, thereby eliminating the risk of shoplifters leaving through alternate routes.
Another key feature of the barrier is the ease with which it can be set up and deployed. With its sturdy wheels and aerodynamic handle, rolling units can be quickly moved where needed, allowing for flexibility in response to changing store layouts or operational needs. Alternatively, the ZonePro Mounted Barrier can be attached to any register aisle and left in place. When not in use, it simply retracts into its compact 4-inch aluminum canister.
What sets the barrier system apart from outdated solutions such as rope stanchions is its fully customizable dual-sided banner, which can display store branding, messaging, advertising, and even QR codes. This means that the ZonePro not only communicates effectively with customers but also enhances their shopping experience. For example, banners with high-quality graphics improve front-of-store appearance and make loss prevention seem less invasive.
Not only that, but the ZonePro barrier unlocks a unique advertising opportunity. Retailers can utilize the banner to showcase in-store promotions and special deals, or they can monetize this newfound advertising space, generating revenue from potential advertisers. This is an attractive proposition, given that the unit engages with customers when they are in a shopping mindset. This makes it an effective medium for influencing purchasing decisions.
As such, the ZonePro barrier creates a new source of revenue and enables retailers to monetize their investment in loss prevention. Importantly, the banner can be swapped out within minutes, meaning that the same unit can be used for multiple ad campaigns — further increasing ROI and providing a consistent revenue stream.
ZonePro barriers are a versatile and multifaceted loss prevention solution for retailers that not only manages customer flow but also enhances the shopping experience. The unit’s game-changing features improve store aesthetics, safeguard assets, and provide a powerful tool for boosting revenue. Contact Modus to explore the full potential of your retail space.